Chilled & dairy

The range is organised in seven sections. Cheese is the largest, followed by yogurt, kefir and milk drinks.

• Cheese: sliced and block yellow cheese from Mlekpol, Mlekovita and Sierpc, curd and cottage cheese from Piatnica, Mlekpol and Pieno, Hochland Almette cream cheese and processed cheese, Džiugas hard cheese from Zemaitijos, and smoked and brined cheese.
• Yogurt, kefir & milk drinks: yogurt and skyr from Bakoma, Piatnica, Zott and Danone, kefir from Mlekovita, Mlekpol, Krasnystaw and Pieno, sour cream and cream, fresh milk, flavoured milk, buttermilk and ayran.
• Chilled fish & caviar: herring fillets, herring rolls and herring in sauce from Kapitan Navi, Lisner, Zigmas, Dese and Vici, Lemberg caviar, cold smoked salmon and mackerel, and surimi sticks.
• Tofu, kimchi & pickles: Jongga and Bibigo kimchi, tofu from Unicurd, Bibigo, Jongga and Morinaga, and Bibigo pickled radish.
• Butter & spreads: butter from Mlekovita, Mlekpol, Pieno, Ferma and Kerrygold, clarified butter and margarine.
• Chilled desserts & snacks: Zott Monte and Belriso, Karums panna cotta, and pot desserts from Bakoma and Jana.
• Fresh noodles & rice cakes: Yuanfu fresh noodles from China and Jongga rice cakes from South Korea.

Mlekpol has more lines here than any other brand. It is a Polish dairy cooperative based in Grajewo, created in 1980. Łaciate, Milko and Mazurski Smak are among its names, and Mlekpol describes itself as one of the largest manufacturers of milk and dairy products in Poland and Europe. In this range it supplies Łaciate fresh milk, cream and butter, Mazurski curd, Milko kefir and yogurt, and sliced Gouda, Tilsit and Krolewski cheese.

The Pieno lines come from Pieno žvaigždės, a Lithuanian dairy company with its head office in Vilnius, formed in 1998 when two dairies merged. Its products carry several names: Dvaro and Svalia on cheese, curd, butter and sour cream, Miau on milk drinks, Smilga on yogurt and Pasaka on curd bars.

Zott is a Bavarian family dairy that dates from 1926 and has a production site in Opole, Poland. Its Monte desserts and milk drinks, Jogobella yogurt and Primo cream and sour cream are all listed here with Poland as their origin.

Piatnica is the brand of a dairy cooperative in Piątnica, Poland. Cottage cheese has been in its range since 1992, and the cooperative says it was the first in Poland to launch it. It also supplies cream cheese, skyr, yogurt and sour cream.

Zemaitijos is Žemaitijos pienas, a Lithuanian dairy company founded in 1924 in Telšiai. Džiugas is its hard cheese, Pik-Nik its string cheese and Magija its curd snack coated in milk chocolate.

Jongga is the kimchi brand of Daesang, a Korean food company with its head office in Seoul, and dates from 1987. Bibigo, the other main kimchi brand in the range, belongs to CJ CheilJedang.

Start with the shopper you already have.

For Polish and Eastern European customers, begin with fresh milk, curd cheese, kefir, sour cream and butter. Then add sliced yellow cheese, cottage cheese and yogurt. Herring fillets in oil and in dill sauce are the first fish lines to add.

For Korean and other East Asian customers, begin with Mat Kimchi in a 300g or 500g pack and firm and soft tofu.

Monte desserts, flavoured milk and curd bars are impulse lines. Give them a few facings before a full shelf.