Category

Sparkling drinks

Flavoured carbonated drinks that sell on colour and flavour: OKF Sparkling, the Chupa Chups drinks, the Fresh Sparkling lines and Vimto, all 24 to a case.

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What is in the range.

Three groups make up nearly all of the category.

  • OKF Sparkling, from South Korea: carbonated fruit drinks in OKF's clear, can-shaped 350ml bottle. Blue Lemonade, Pomegranate, Green Apple, Melon, Apple Mango, Grapefruit, Gold Pear, Lemon and Blueberry, plus Sparkling Aloe and Aloe Vera King Sparkling Water in Grape.
  • Chupa Chups: the sparkling drink under the lollipop brand's name, in 345ml. Grape, Cherry Bubble, Watermelon, Strawberry Cream and Melon Cream. Trade press reports that it is produced in South Korea, where it was first launched.
  • Fresh Sparkling, in 330ml: Strawberry, Melon, Mango, Peach, Watermelon, Pina Colada, Mojito, Marshmallow and Jelly, with Blueberry Ice and Black Cherry Ice.
  • Vimto Fruit Flavor Drink Sparkling.

Formats and cases.

Every line comes 24 to a case and every line is ambient. OKF gives its sparkling bottle a shelf life of two years.

What to range first.

Start with OKF Sparkling. It is the sparkling drink buyers search for by name on this site, with Blue Lemonade, Pomegranate and Green Apple ahead of the other flavours. Add the Chupa Chups drinks second: shoppers already know the name from the sweets fixture.

These drinks are bought on sight, so give each brand a run of flavours side by side and sell them from the fridge.

Deposit Return Scheme.

Aluminium and steel drinks cans and PET bottles of 150ml to 3 litres are in the Deposit Return Scheme, with a 15c deposit on sizes up to and including 500ml. Re-turn lists hybrid cans, which have a PET body and an aluminium end, as outside the scheme; the Deposit Return Scheme guide sets out what a shop has to do.

Common questions.

What sizes do the sparkling drinks come in?

OKF Sparkling is 350ml, the Chupa Chups drinks are 345ml and the Fresh Sparkling lines are 330ml. All come 24 to a case.

Which OKF Sparkling flavours are in the range?

Blue Lemonade, Pomegranate, Green Apple, Melon, Apple Mango, Grapefruit, Gold Pear, Lemon and Blueberry, plus Sparkling Aloe.

Where is the Chupa Chups drink made?

The catalogue gives South Korea as the origin, and trade press reports that the drink is produced there by Namyang.

Do sparkling drinks have to be stored chilled?

No. Every line is ambient. They sell from the fridge, so chill what you put on sale.

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